Category: Art of Dawah

By Fadia Bint Ismail


One of the highest forms of Service to Allah is to invite his creation to his oneness and that in Islam is called Dawah.

The person who is intending to invite people to Islam must make preparations because if he has not prepared the banquet he is only going to turn his guests hungry, he is also going to ruin his own reputation and lose his trust.

One of the important factors of Dawah is Quality of service and preparations. Like the quality of one’s character which is a very important factor in inviting people to the oneness of Allah. Dawah requires calmness of character and wisdom.

Dawah is a very difficult yet delicate job and it requires a lot of wisdom and quality. We cannot set an agenda to what we want and rush to bring people to the level of perfection, as a Da’ee we should take them step by step until they develop a level of maturity and strength.

One of the many qualities that will enable you to be prepared when going out and calling people to Islam is truthfulness. Truthfulness will lead you to be prepared and you will be more alert to your surroundings and this will lead one to the pillar of talking.

A Da’ee should always be prepared and the necessary knowledge is also required in order to face the difficult challenges that you will face. If you are going to speak for one minute for example you will need 30 minutes to prepare and to speak one hour you need 10 hours to prepare. That is why when you have truthfulness and you are sincere you will be more thorough in your preparation because you will know that whatever you convey is an Amanah from Allah for which you will be questioned upon.

According to some of the companions of the Prophet (SAW) he never taught them more than 3 to 5 verses per day and that he use to repeat himself in order to emphasize a point.

A successful speaker has three elements. Substance, Body Language and way of addressing oneself.

The most important quality a Da’ee should have is to study the Sunnah of Allah so you will know what to expect in certain situations and conditions and how to deal with them. This belief and knowledge will help perfect your character as well. Character as mentioned in my previous posts is linked to preparation and knowledge because the way you act or react is driven by the attributes and knowledge of Allah and the teachings of our Nabi (SAW).

When you have knowledge of the Deen you will therefore also be more prepared, for example if you are addressing someone and you speak about Hijaab or Halaal and Haraam and that is your main focus, the person you are trying to invite to Islam will be so overwhelmed that they will abandon the message. The most important thing to do when you are addressing someone, you should focus on developing the faith.

A Da’ee is open-minded and should always be on the lookout to seek new and different kinds of knowledge as it will help you to have understanding of various topics. Islam is the way of life, all topics related to life are part of Islam. A successful Da’ee has knowledge about everyday affairs as well as religious knowledge.

Our day-to-day dealings are with Muslims, but our Prophet Muhammad (saws), when he used do Dawah, kept all his day-to-day dealings with Mushrikhs.  If we are distanced from those people on whom we need to give Dawah to how can we invite people to Islam? We should maintain good relations with them with the intention of Dawah and try to understand their attitude.  Using this relationship, we have to understand the misconception they have regarding Islam.  They may have many misconceptions about Islam.  We need to first identify them and then we need to clarify them. If you don’t know how to clarify, ask those who know about it and try to clarify the misconceptions with their help.  When a misconception is cleared, a person will gain a good impression.

For example, because of a small misunderstanding between you and your friend, you stopped talking to him for more than 2 years.  After the misunderstanding was cleared, you meet and greet each other and immediately hug each other.  This strengthens the relationship.  So whenever misconceptions are cleared, the person will have a new attitude.

There are a list of things we should have in order to give Dawah

  • Niyyah (intention)
  • Making Dua to Allah (SWT) for His help
  • Preparation and knowledge along with the correct actions and mannerism
  • Establishing good relationship with Non-Muslims and Clearing their misconceptions.
  • Reciting the Quran before them and To do Dua for them.


If you follow this strategy, Inshallah you can do this work alone. You don’t need anyone’s help, but bear in mind all guidance comes from Allah and all success comes from Allah.  The only thing you need is passion to do this work and love of Allah and Inshallah you will succeed.

I ask Allah (SWT) to give Taufeeq to all Muslims to do this work and to forgive whatever short-comings we had in the past.  Ameen.


By Fadia Bint Ismail


Niyyah (Intention) one of the most important aspects for the Da’ee to have.

  • Actions are judged by intentions.

As a Muslim Dawah should not be a part time job it should be a full time job. In the Prophets time they gave Dawah every single day of their lives. Our Actions and the way we live our daily lives, Our Character and the manner in which we approach people we should become an ideal character in our lives for Non-Muslims and even Muslims because by looking at us they would want to embrace Islam and even better their understanding of Islam if they are already born Muslims.

  • Sincere Dua before we begin our journey:

First and foremost if our target is to give Dawah we should make sincere Dua to Allah to give us the knowledge and strength in order to succeed in our journey Inshallah. To make sincere Dua to Allah it should come from the bottom of our heart and surely it will be accepted by Allah but to do this we have to have a strong intention that this is the journey that we would want to undertake. We also need to do Thikr and Istigfaar these things are explained in the Quran and Hadith. When we are going to give Dawah to someone we should remember Allah (SWT). When we have a connection with Allah during the time of Dawah what we convey will directly enter their hearts and that is why Thikr is very important.


When one person becomes a Muslim because of our hard work we should not conclude that this happened because of our hard work. We can only convey the message of Islam it is Allah who will change the heart of that person that we are conveying the message to.

What should we do if someone converts to Islam? The answer lies in the life of the Prophet (SAW) who was commanded by Allah (SWT) to say:


We should then do Tasbeeh to Allah (SWT) “SUBAHANNALAHI WABI AHMDIHI” and do Istigfaar “ASTAGHFIRULLAH” The Prophet (SAW) use to do this Dua daily in his prayer, he prayed Istigfaar more than 70 times a day and this is because Allah is the only one who guides an individual.


  • Conditions of giving Dawah are connected to our Actions and our Intentions.

The first condition is to stay distant from Shaytaan.  He whispers a lot in our hearts. We are trying to bring a person towards Islam who Shaytaan was trying to divert away from it.

The second condition is, we should come closer to Allah (SWT).  When a person comes closer to Allah (SWT) then Allah (SWT) will come closer to him.  It is stated in a Hadith that whatever he does, it will be from Allah (SWT) and whatever he asks Allah (SWT), will give it to him.  So we should purify ourselves to come closer to Allah (SWT).  The third condition is, work hard and not treat this like a part time job.  We should work with our full strength, time and energy.  We should work day and night.  These are the conditions to do Dawah.

  • What is the corner stone of these conditions? Well first we should make Intention because every action needs an intention.

To summarize everything if our Niyyah is corrupted then everything we will convey and everything that we say will be rendered fruitless if it is not purely for the sake of Allah (SWT). To know if your Niyyah is corrupted it will be displayed in your actions if the person is more focused on showing off his actions and has a different personality in front of people than when they are alone. When we have sincere intentions that are purely for the sake of Allah then we will succeed and Allah will enter the hearts of those people who we are addressing. Words are useless if it does not come from the heart with sincerity.

May Allah make us among those sincere ones who make it their life to invite humanity to Islam for the pleasure of Allah. Those who seek knowledge, live it and spread it purely for his sake. Inshallah.

By Fadia Bint Ismail

Our Actions and the manner in which we approach Muslims and potential Muslims is very important when we are giving Dawah. Actions and mannerism display the effectiveness of what we are conveying. The eyes, ears, tongue and heart signifies the justice in all of your actions. Our actions and manner is the core of everything that we do it reflects in all of your relationships, your relationship with Allah, yourself and other Humans.

First let’s speak about our eyes. Our eyes are the reflection to our soul. Sometimes the eyes can signify exactly what we are thinking by simple movements.

Our ears reflect how well we listen and how well we respond with our tongues and our hearts, well this is the trickiest part because sometimes our hearts are so full of emotion that we cannot think rationally. When we are giving Dawah we have to elevate ourselves from the state of emotion and hastiness. If we exaggerate and look at things at an irrational point of view or dealing with them with too much love we cause major obstacles for ourselves, it makes us deny our thinking and drowns us in fantasy and fake behaviour or it generates hostility and anger which leads to hate filled actions and reactions according to our emotions. Our hastiness to produce results makes us skip many steps and generates a lot of problems. These kinds of actions are bereft of the blessing of Allah SWT. The Nabi (SAW) has told us

“Consideration is from Allah and Hastiness is from Shaytaan.

If the Da’ee has a quick temper and hastiness, he will have poor judgement and will not be able to judge any situation with rationality and wisdom. In fact anything that i have mentioned here the inviter will not be able to implement.

As a Da’ee you should always approach things with wisdom, calmness, simplicity, realistic thinking and awareness.  If we deal with people with Raghmah and with the intention of benefiting them, As a person giving Dawah we have to respect  who we are talking to and address them according to their level. The Nabi (SAW) said

 ” Talk to people According to their level of understanding” (Bukhari)

It is very important that the Da’ee (inviter) respect the condition and situation and study it according it to the Quran and Sunnah of Allah and behave accordingly.

Every human being has certain innate manners that they are created with, but they also have a will and this will is generated from knowledge, desire and your goal.



One of the traits of a true believer is transparency, the need to be real and not fake. Don’t try to be someone you are not. This is very important for the Da’ee someone who is not only representing Islam but is also calling others to it.


Nabi (SAW) said:

” The worst people in the sight of Allah on the day of resurrection will be the double faced people who appear to some with one face and to other people with another face” (Sahih Bukhari)


  1. Manner of Speaking:


A Da’ee should have a polite way of speaking, neither to low, nor to high, neither slow, nor fast. Pace yourself according to your audience and topic.

What we speak about and how long we speak also plays an important role because if your speech or sentences are to long many people lose interest so always try to use simple terminology when you address people.

There are so many things that we can discuss further about your actions and the manner in which we approach Muslims and potential Muslims but we will not go into too much detail because I think that all of us who are aiming at this level in this life will make many mistakes that they will learn from. Nobody is perfect.

The last thing I would like to mention is a story about a girl who felt so lost and she finally made her way back to the right path. This girl started wearing the correct Hijab, performing her five daily prayers, reciting Quran everything that every true believer should be doing. Nevertheless as time went on she decided to speak to her family about Islam as she was learning and reading so many things, of course her family was very pleased that she was on the right path but every now and then when she spoke they would say do not preach to us remember what you use to do in the past remember this and remember that and so the remarks would go on for days and even still remains.

It is said that Dawah should first be given to those people that are closest to you. People often do not realize that they have a high ego and it clouds the way they hear and respond to things, even if you are speaking the truth they will mock you because it is natural many people cannot handle the truth. Also never tell someone they are arrogant, believe me it back fires just make Dua with the correct intentions and Inshallah you will prevail.

Carrying on with the Story……

The girl became quite disheartened yet not straying from her path, but she became so angry that she had so much emotion and that made her think irrationally and when she tried to speak to her family because her actions and her manner were not correct. This is why we should always remember that when we are faced with any situation that is very difficult we should not be hasty, we should control our emotions and speak politely else no one will listen to you.

Last but not least our intention, preparation and knowledge are very important if we are seeking to give Dawah. This is what i will discuss in my next topics Inshallah.


May Allah grant us the right intentions and Ilm (knowledge) to fulfil all our obligations as true Muslims. Inshallah.


By Fadia Bint Ismail

Asalaamualaikum to all my fellow Muslim sisters and Brothers in Islam. I will be starting a series of posts about the Art of Dawah. The Art of Dawah. What is it about? Well Dawah is first and foremost calling people to the fold of Islam. It is the duty of every Muslim to give Dawah.

In the Quran Dawah means to live according to Allah’s will. Dawah is not only aimed at calling Non-Muslims to Islam it is also to help fellow Muslims understand the Deen better, for example if you see a friend or family member going astray or doing things that are not in accordance to the law of Allah then it is your duty to go out and speak to them and this is called Dawah.

The Holy Prophet (SAW) went out daily in his lifetime to give Dawah to the people and to call them to Islam.

And I think that it is incumbent on every Human being, every Muslim to go out and help those so that they can better understand Islam Inshallah.

The Art of Dawah- it seems easy to just go out and give Dawah but there are specific things that each of us require. It is not a special skill or a qualification but it is in our mannerism and how we approach potential Muslims.

We should always keep in mind that it is hard to get people to hear you. and the perfect example was in the time of the Prophets how difficult it was for them, they were mocked and were thrown with stones and this is reality you will face the same thing people are not going to want to listen to you but have Sabr (patience) like those before you and Inshallah- through Allah’s divine mercy and guidance you will overcome every difficult obstacle.Inshallah

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